CEO Message
FreeLife: The Worldwide Leader in Healthy Weight Loss
By Raymond J. Faltinsky, CEO & Co-Founder
Dear Friends,
As I write this update, I’m sitting next to Kevin and we are 35,000 feet in the air over Mexico. We’re returning from what was one of the most exciting, fun, and important leadership events in our history. Top Ambassadors from the United States, Puerto Rico, Mexico, Philippines, Singapore, and Australia all converged at the Four Seasons Punta Mita in Mexico for five days of being treated like the royalty they are.
There were many fantastic highlights to this event. The opening dinner reception on the beach with the sun setting over the ocean was stunning. Swimming with the dolphins was a once-in-a-lifetime experience that will not soon be forgotten. The morning meetings, filled with insights, training, and recognition, were unparalleled. But most of all, I believe the Leaders at this event sensed a FreeLife community of family, friendship, and love that will stay with them forever and reinforces their decision to make FreeLife their home.
On the first morning of this event, I shared with the group what our future looks like as a Company. I am happy to report that our future has never looked brighter and we have never been more focused on our mission. The next five years represent an unprecedented opportunity for everyone associated with FreeLife. It’s the single most significant opportunity we have ever had in 15 years and the most exciting opportunity I have ever seen in Direct Selling.
The Worldwide Goji Leader
In October 2003, we launched Himalayan Goji Juice and committed to becoming the worldwide leader in goji products within five years. At that time, goji was virtually unknown throughout the world, except for certain parts of Asia, and we predicted that goji would become a worldwide phenomenon and we would lead that charge. Most people laughed at us and at goji and thought we were crazy.
Well, we certainly had the last laugh as goji did become a phenomenon and we became the worldwide leader in goji, a position we hold to this day.
The Worldwide Leader in Healthy Weight Loss
On June 17, 2010, we set a new five-year goal and made another bold prediction. Within five years, FreeLife will become "The Worldwide Leader in Healthy Weight Loss." This goal is the most important goal we have ever set as a Company. Here’s why:
- The obesity epidemic is the most significant health challenge that the world currently faces. According to a U.S. government-sponsored panel of nutrition and health experts, "Obesity is the single greatest threat to public health in this century." Think about that for a moment. The "single greatest threat to public health in this century." As a health and wellness company, it has been our commitment since Day 1 to serve our Customers with breakthrough health products that can change their lives for the better. But now, as a Company, we are totally focused on addressing the single largest health problem in the world. Being overweight is associated with dramatic increases in heart disease, cancer, diabetes, stroke, arthritis, and depression. In the U.S. alone, more than 300,000 deaths each year are associated with obesity. By addressing the core issue of obesity, our impact on overall worldwide health will be stunning.
- The overweight/obesity epidemic is an enormous and growing challenge. Eight out of 10 adults in the U.S. over the age of 25 are overweight or obese. Yes, 80 percent! And those numbers are very similar in many other countries around the world. In the U.S. alone, the weight loss market is nearly $70 billion a year! Over the past 40 years, the obesity rate has increased dramatically and is expected to continue to increase for the foreseeable future. It’s our responsibility as a Company to offer people a safe, healthy, easy-to-follow solution to address this enormous challenge.
TAIslim: Science, Results, and Taste
The TAIslim Total Body System is based on three core components: 1. Great Science; 2. Great Results; and 3. Great Taste.
The Science
We are committed to "healthy," scientifically validated weight management. It’s the only way to have great, long-term results. The weight loss market is currently filled with numerous fad diets that offer grand promises, but little in the way of results. From unproven pills, potions, patches, and herbal teas, to ultra low-calorie/unbalanced diets, cleanses, laxatives, and harsh drugs with numerous side-effects, it is no surprise that the obesity epidemic is only getting larger and larger and consumers are growing weary of hype without results.
No company we are aware of is as committed to scientifically validating the effectiveness of its weight management system as FreeLife. Our Scientific Team is unrivaled and led by our Chief Scientific Officer Dr. Haru Amagase and our Chief Product Officer Rick Handel. With additional support from Ph.D.s from leading universities, including Tufts, Illinois, California, Cornell, and Columbia, FreeLife’s Science Team stands above the crowd in bringing you a System that really works!
Let me fill you in on what is happening in the FreeLife Science area to prove my points. Two studies on the TAIslim Total Body System have been accepted for presentation at the Obesity Society Annual Scientific Meeting on October 9, 2010 in San Diego. One is for appetite suppression and the other is for metabolism stimulation. Again, to be accepted for presentation, studies are rigorously reviewed by an independent board. Only the most scientifically validated studies make it for presentation.
Additional research under way includes several studies coming up for publication later this year demonstrating how the TAIslim System safely and effectively:
- Reduces body fat
- Increases metabolic fat burning
- Has a positive impact on normal blood pressure, blood sugar, and heart rate
More and more health practitioners are becoming involved with FreeLife based on our scientific rigor and results. Here is what a few of them think of the TAIslim System:
"The TAIslim Total Body System is fantastic! I've lost 25 pounds on it and feel better than I have in years. FreeLife's commitment to healthy weight loss is so refreshing at time when fad diets are all the rage. And best of all, this program works!"
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"The obesity epidemic around the world is staggering in its size. The TAIslim Total Body System is the most significant and promising program I have ever seen to help people to lose weight and feel great. Fat melts away and people feel better than they have in years!"
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"Finally, something that can help people lose weight and get into the best shape of their lives! The TAIslim Total Body System is backed by rigorous science and, unlike many of those fad diets, this program actually works!"
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Results
The key with any successful weight management program is: Are customers getting results? The results we are seeing with the TAIslim System are absolutely remarkable. Here are just a few stories we’ve recently received:
- Kenny Anthony from Virginia lost 110 pounds!
- Heidi Kisch from Ohio lost 66 pounds!
- Michael Kisch from Ohio lost 85 pounds!
- Thomas Ciccone from New York lost 125 pounds!
- Heather Marall from Oregon lost 130 pounds!
- Kim Stephens from Utah lost 30 pounds!
- Philip Newman from Ohio lost 35 pounds!
- Kimberly Mensah from North Carolina lost 28 pounds!
- Tina Tabona from New York lost 45 pounds!
- Barbara Cotto from Puerto Rico lost 20 pounds!
We’ve just posted a short five-minute call with some of these stories where you can hear directly from our Customers. To hear this call, dial 800.795.0222, Option 6.
Taste
In order for Customers to want to continue a weight management program, the products have to taste good! "Eat Chocolate, Lose Weight" even sounds delicious, doesn’t it? Not a day goes by that I don’t have someone tell me how great our SKINNYs taste! And mixed with 8 ounces of cold water, our TAIslim liquid is very refreshing!
One Convention 2010
Mark your calendars for the most important event in our Company history, ONE Convention 2010 from September 9-11. This will serve as the official launch of our five-year goal to become "The Worldwide Leader in Healthy Weight Loss." The expansion of our TAIslim product line, along with several new and very effective sales aids to help you build your business faster than ever before, will be a major step toward helping us reach our five-year goal and you reaching your financial goals.
I remember the feeling I had back in 2003 leading up to the launch of Himalayan Goji Juice at our October Convention. Excitement, anticipation, goose bumps, confidence, certainty, and focus are some of the feelings I remember. They are all coming back to me now, but stronger than ever before! We have a bigger goal impacting the leading health challenge facing the world, a bigger market, cutting-edge science, and a product that is already proven to give amazing results, even without the new products coming in September! What more could I ask for?
The next five years represent an unprecedented opportunity for you and for FreeLife. Carpe Diem! Seize the Day! Take action starting right now, leading up to September 9, 2010. Those who take the most action leading up to this event will reap the greatest rewards.
One of my favorite Walt Disney quotes is: "The way to get started is to quit talking and begin doing."
Begin doing today by registering for Convention and we’ll see you in Phoenix for the official launch of the most exciting and rewarding five years of our lives!
With enormous gratitude,
Raymond J. Faltinsky
CEO & Co-Founder
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.